Undergrads Explore Chinese Media Landscape with Penn Media Scholars in China

Penn Media Scholars in China (PMSC), a new summer institute directed and led by Guobin Yang recently took eight undergraduate students to Beijing and Hangzhou to study media industries, institutions, and citizens’ everyday media practices.

From June 5-30, PMSC gave students a first-hand understanding of the rapidly growing and developing media industry in China through site visits, interactions with media professionals, and conversations with students.

Yang, the Grace Lee Boggs Professor of Communication and Sociology, organized the study abroad experience that featured visits to six internet firms and ten media agencies, including CCTV, People’s Daily, Tencent, Alibaba, Netease, Sohu, China Radio International, and Zhejiang Daily Press Group.

“This is a great opportunity for Penn undergraduate students to engage the world first hand,” says Yang. “We read about Chinese media often. I teach a class on China media and society to Penn undergraduate students. But it’s a different experience talking to Chinese media professionals and seeing their work spaces up close. I’m proud of the vision of Penn Global and thankful for the resources the Penn Global office and the Annenberg School provide for the program.”

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